Solo
A couple of sites on the go at a time.
$19per month
Billed monthly, or $190 a year
- 3 active projects
- 25 pages per crawl
- 20 rounds a month
Your logo and colors, with a small credit line at the foot of review pages.
Website review for web designers
Your clients mark up the site. You keep the receipt.
Website review for agencies, under your own brand. Flat monthly prices with no per-seat fees, and every round kept and dated — so “I asked for that last time” stops being an argument.
- We capture the siteEvery page, at desktop, tablet and mobile, in one pass. Nothing is installed on it.
- You send one linkUnder your logo and colors. Your client opens it — no account, no download.
- They point and typeA click on the exact spot, a comment, done. Every round is kept and dated.
Josh HookFounder, Hook'd IT Up
Who made this
Built by a web designer, for web designers.
I'm Josh Hook. I run Hook'd IT Up, a small web shop that builds and looks after sites for local businesses — the kind of work where you know your clients by name and they text you on a Sunday.
Every build ended the same way. A client would send three lines about something being wrong, I'd send two back asking which something, and a week later we'd disagree about what had been asked for in the first place. That round trip was eating the evenings I was supposed to be spending with my family, and it was eating them for the least interesting reason imaginable.
So I built the thing I wanted: send one link, they point at the actual pixel, and every round is kept and dated so nobody has to remember. It gave me my evenings back. That's the whole pitch.
“I'm not trying to build a software company on top of it. The prices cover what it costs to run and leave enough to keep making it better. If it buys you back the same evenings it bought me, this is why I built it for you, too.”
The fine print, up front
What we count, and why
Three numbers, and only three. Storage isn't one of them — keep every round of every project for as long as you have the plan.
Active projects
Sites you're working on right now. Archive one and it stops counting while keeping all of its history, so a finished build never costs you a slot.
Pages per crawl
How deep we go into a site in one pass. This is the only thing here that costs us real money to run.
Rounds a month
A round is one capture of one site. The count resets on the 1st. Going over doesn't cost you anything extra — it just waits, and we'll tell you plainly rather than billing you a surprise.
Plans
Pick a plan
Every plan includes unlimited reviewers and teammates. Prices in US dollars; pay yearly and get two months free.
Find your plan
Two questions. The card that fits lights up.
A round is one capture of one site — desktop, tablet and mobile together.
Start 14-day trial of Solo
Studio
Most agenciesA working studio with clients who should never see our name.
$49per month
Billed monthly, or $490 a year
- 10 active projects
- 100 pages per crawl
- 100 rounds a month
White-label: your logo, your colors, your own domain, no credit line.
Integrations: Zapier, Make and webhooks, to send feedback to the tools you use.
Agency
Unlimited client sitesEvery client site you run, with no cap on how many — take on the next one without checking a number.
$99per month
Billed monthly, or $990 a year
- Unlimited active projects
- 250 pages per crawl
- 100 rounds a month
White-label: your logo, your colors, your own domain, no credit line.
Integrations: Zapier, Make and webhooks, to send feedback to the tools you use.
On every plan. No seat math.
The people reviewing your work are your clients. Charging you by the head for them would be a strange way to price a tool for agencies, so we don't.
- Unlimited reviewers — clients never need an account
- Unlimited comments and annotations
- Unlimited teammates on your side
- Desktop, tablet and mobile captured in one pass
- Every round kept and dated, side by side
- Upload your own screenshots when a site can't be reached
- Slack notifications for each project
Compared
How this differs from the rest
The category behaves fairly consistently on these points. Three rows go against us — they're in here because leaving them out would tell you less about whether this fits.
| Capability | Most feedback tools | Mark'd IT Up |
|---|---|---|
| Goes on your client's site | A script or plugin, usually | Nothing at all |
| Works on a site you don't control | Rarely | Yes — pitch with it |
| Reviewer needs an account | No | No |
| Desktop, tablet and mobile | Resize your own window | All three, one pass |
| What a comment is pinned to | The live page, which changes | A dated capture that doesn't |
| Comparing rounds | Not really a concept | Any round against any other, side by side |
| Priced by | Seats, mostly | Projects and captures |
| Usage limitsGoes against us | Projects or seats; feedback itself is rarely metered | Rounds a month and pages per crawl, set by plan |
| Catching live JavaScript bugsGoes against us | Yes, if it runs on the page | No — we photograph, not inspect |
| Reviewing PDFs and videoGoes against us | Some do | No, websites only |
Prices, side by side
What the rest of the market charges
Every paid tier of eight website feedback tools, against all three of ours. One of these starts cheaper than we do: Ruttl, from $8 per user a month.
What it costs to put your own brand in front of clients
The monthly price of each tool's cheapest tier that carries your brand instead of theirs, billed month to month.
- Mark'd IT Up
- Full white-label
- Logo only — their name stays
Every tier, side by side
Price billed monthly, who it covers, and whether your client sees your brand or theirs.
25 paid tiers across 9 tools, ours included
| Tool | Entry tier | Tier 2 | Tier 3 |
|---|---|---|---|
| Mark'd IT Upthis pageUnlimited reviewers and teammates on every plan. | Solo$19/moUnlimited teammates3 projects, 20 rounds/mo, 25 pages per crawl Logo only | Studio$49/moUnlimited teammates10 projects, 100 rounds/mo, 100 pages per crawl Full white-label | Agency$99/moUnlimited teammatesUnlimited projects, 100 rounds/mo, 250 pages per crawl Full white-label |
| BugHerd pricing page (opens in a new tab)Premium swaps in your logo; no custom domain. | Standard$50/mo5 membersUnlimited projects Their branding | Studio$80/mo10 membersUnlimited projects Their branding | Premium$150/mo25 membersUnlimited projects Logo only |
| Marker.io pricing page (opens in a new tab)Removing their branding is sales-only pricing. | Starter$59/mo3 users10 projects, 5k page views/mo Their branding | Team$199/mo15 users50 projects, 25k page views/mo Their branding | BusinessCustom Full white-label |
| Userback pricing page (opens in a new tab) | Team$39/mo5 seatsNot published Their branding | Business$99/moUnlimited seats25 projects Logo only | Business Plus$199/moUnlimited seatsUnlimited projects Full white-label |
| Usersnap pricing page (opens in a new tab)Priced in euros first; US figures vary by source. | Starter$59/mo5 seats5 projects, 500 feedback items Their branding | Growth$129/mo10 seats10 projects Their branding | Professional$229/mo20 seats20 projects Logo only |
| Atarim pricing page (opens in a new tab)Repriced during 2026; includes AI credits. | Pro$67/moUp to 100 seatsUp to 1,000 projects Full white-label | EnterpriseCustom Full white-label | No further tier |
| Pastel pricing page (opens in a new tab) | Pro$35/mo2 users3 active canvases Their branding | Team$119/mo5 usersUnlimited canvases Their branding | Enterprise$450/mo10 usersUnlimited canvases Their branding |
| Ruttl pricing page (opens in a new tab)Sources disagree on Pro: $8 to $18 per user. | Pro$8/user/moPer userUnlimited projects Their branding | Team$30/user/moPer userUnlimited projects Logo only | BusinessCustom Full white-label |
| Markup.io pricing page (opens in a new tab) | Pro$79/moUnlimited usersUnlimited markups, 500 GB storage Their branding | EnterpriseCustom Their branding | No further tier |
Where these figures come from. Gathered October 2026 from public sources — search listings and third-party summaries as well as vendors' own pages — so some may have changed or be read differently by the vendor. Every name links to that tool's pricing page: a comparison written by one of the products in it isn't a neutral document, so check us rather than trust us.
What we can promise about ours is that it stays where it is: it covers what the thing costs to run and leaves enough to keep improving it, and there is no per-seat ladder waiting once you are in. If one of these tools fits you better than we do, go and use it — we'd rather you had the right tool than ours.
Questions
What agencies ask before they start
The short answers to what people check first.
Do my clients need an account?
No. They open the link you send and start commenting. The link is their access — you can add a password to it, and revoke it at any time.
Does anything get installed on my client's site?
Nothing. We take the screenshots from the outside, so it works on sites you don't control, live sites you're pitching, and staging sites behind a basic-auth password.
What happens if I hit a limit?
Nothing is charged. A new round waits until your count resets on the 1st, or you can move up a plan. Everything you've already captured stays available.
Can review links use my own domain?
On Studio and Agency, yes — links like review.youragency.com. You add one DNS record and we connect it. Solo and the trial use our address, with your logo and colors.
What happens when the trial ends?
You can't start new work until you pick a plan, and everything you captured is kept for 90 days. Workspace owners and admins get an email 30 days and 7 days before anything is deleted. After 90 days the workspace's projects, screenshots and comments are permanently deleted. Pick a plan before then and everything stays exactly where it was.
Can I cancel?
Yes. Billing is managed from your workspace settings, through Stripe. When a paid plan ends, new work stops and everything is kept for 90 days, with an email to owners and admins 30 days and 7 days before it's deleted. After that the workspace's projects, screenshots and comments are permanently deleted. Pick a plan again before then and nothing is lost.
Start here
Try it on one real client site.
- 14 days
- One project
- 10 rounds
Enough to put an actual client's site through an actual round and find out whether this changes anything. No card to start: pick a plan whenever you're ready, and billing begins when your 14 days are up.
Start your 14 daysReview pages keep your logo and colors during the trial, with our credit line at the foot — the same as Solo. Removing that line is most of what Studio is for.
There's no free tier on purpose: a permanently free account that sits there holding screenshots costs us to run and costs you nothing to ignore.
When a trial ends without a plan, new work stops and everything you captured is kept for 90 days. Owners and admins are emailed 30 days and 7 days before it's deleted; after that the workspace's projects, screenshots and comments are permanently deleted. Pick a plan before then and nothing is lost.